ENHANCING EXPERIENTIAL LEARNING THROUGH SERVICE LEARNING MALAYSIA-UNIVERSITY FOR SOCIETY (SULAM): ASSESSING ITS EFFECTIVENESS, KNOWLEDGE TRANSFER, AND COMMUNITIES SATISFACTION IN ACHIEVING QUALITY EDUCATION (SDG 4)

The Service Learning Malaysia-University for Society (SULAM) Program integrates experiential learning into higher education by bridging academic knowledge with community engagement. This study evaluates the effectiveness of SULAM, focusing on knowledge transfer and participant satisfaction as key determinants. The research assesses how SULAM contributes to student learning outcomes, community impact, and the overall enhancement of Sustainable Development Goal (SDG) 4: Quality Education. A quantitative approach was employed with total of 53 respondents participated in the survey. The study analyzed pre- and post-program knowledge levels to determine the impact of SULAM on participants' learning experiences. Findings indicate that SULAM significantly enhances students' and participants critical thinking, problem-solving skills, and civic responsibility. The correlation analysis revealed a positive relationship between participant satisfaction and program effectiveness (r = 0.563), as well as knowledge transfer (r = 0.428). Despite these benefits, challenges such as limited institutional support, resource constraints, and inconsistent engagement were identified. To strengthen the program, the study recommends enhancing knowledge transfer mechanisms, increasing stakeholder collaboration, and integrating structured evaluation frameworks. Providing institutional and financial support and incorporating SULAM into formal academic curricula will further sustain its impact. These findings highlight SULAM’s role in fostering socially responsible graduates while reinforcing the importance of service-learning in Malaysian higher education.