Findings on Effective Business Productivity Using the Business Model Canvas Method: An Analysis of the Batam City Flower Board Company

The purpose of this study is to use the Business Model Canvas (BMC) method to analyse the productivity of flower board enterprises in Batam City. Adapting Digital Transformation Method as a tool in gaining sales effectiveness solutions, this study takes a qualitative method by first employing SWOT analysis to identify the issues that the floral board company is facing. A focus group discussion (FGD) with Batam flower board business owners served as the data source. Analysing data involves assessing the Flower Board Company’s SWOT (strengths, weaknesses, opportunities, and threats) and locating areas where digitisation could lead to progress. Despite their recent adoption of social media for marketing, many Batam flower board businesses continue to conduct their business in a traditional manner. The high turnover rate and the requirement for digitalisation in finance management and administration are the primary areas that require improvement. Customer loyalty, however, is its greatest asset. To suit the needs of a wide range of clients and increase operational efficiency and competitiveness, this research suggests adopting digital transformation and developing product variations. It is anticipated that the adoption of BMC and digital transformation will offer a strategic framework to boost future flower board business sustainability and productivity. The novelty of this study lies in its application of the Business Model Canvas (BMC) and digital transformation, specifically through a SWOT analysis lens, to analyze and improve the productivity of flower board enterprises in Batam City.