Leveraging Canadian Health Care Worker Volunteers to Address COVID-19 Vaccine Misinformation on Facebook: Qualitative Program Evaluation Study
The Informed Choice Project provided an opportunity to increase self-efficacy and confidence for more than a dozen health care professionals and students while engaging in vaccine-related conversations on social media. To enhance both participant satisfaction and compliance, future interventions should consider using a self-paced format, flexible hours, and highlight the vitality of health care professionals as key advocates for trusted sources of information for the public.
Authors
- Kirsten Cornelson (ORCID: https://orcid.org/0000-0001-9700-8567)
- Theresa Tang (ORCID: https://orcid.org/0000-0001-8569-5953)
- Madison M. Fullerton (ORCID: https://orcid.org/0000-0002-8345-2859)
- Margaret Pateman
- Jia Hu (ORCID: https://orcid.org/0000-0002-6548-3985)
- Caitlin Ford (ORCID: https://orcid.org/0000-0003-4017-995X)
- Hinna Hasan
- Janette Wong
- Hao Chen (ORCID: https://orcid.org/0009-0001-6480-7976)
Institutions
- Western University (CA)
- University of Calgary (CA)
- Zero Emissions Resource Organisation (NO)
- McMaster University (CA)
Publication Details
- Journal
- Journal of Medical Internet Research
- Published
- 2025-04-29
- DOI
- https://doi.org/10.2196/65361
- Citations
- 1
- Primary Topic
- Misinformation and Its Impacts
- Type
- article
- Field-Weighted Citation Impact
- 4.20