The Effect of Service Quality Dimensions of Apartment Houses on Housing Satisfaction and Housing Purchase Intention

Recently, apartment complexes have been supplied in large quantities for residential purposes, and the proportion of housing in apartment complexes has increased.However, problems regarding apartment management quality have continuously been raised.This suggests that the satisfaction of apartment complex demanders' residential life needs should not be overlooked.In this way, the satisfaction of residents is satisfied through the residents' residential evaluation after living in apartment complexes, and this is likely to be connected to the intention to purchase apartment complexes.Therefore, in order to understand the satisfaction of residents and the intention to purchase apartment complexes, the hardware, which is the entirety of the physical entity that constitutes apartment complexes, and the software, which is the operational aspect of the apartment complex system that enables efficient operation of the hardware, should be effectively organized.In this way, the satisfaction of residents regarding the service quality of apartment complexes can affect the intention to purchase apartment complexes.Accordingly, this study aims to measure the residential satisfaction felt while living in an apartment based on previous studies that suggested the importance of service quality dimensions and residential satisfaction in apartments, which are multi-family housing, and to identify the relationship between the actual residential satisfaction felt while living in the apartments according to the result dimensions of location, maintenance, and operation management, and to identify the influence on the future housing purchase intention of residents.The results of this study can improve the quality of service quality of multi-family housing, and thus, the purpose is to suggest a living environment that can induce an increase in purchase demand due to the improved living environment of multi-family housing.