The Influence of Price, Facilities and Service Quality on Student Satisfaction Studying at Muhammadiyah University of Pontianak

This study aims to examine the effect of price, facilities, and service quality on student satisfaction at the Muhammadiyah University of Pontianak. The method used is quantitative associative with a multiple linear regression analysis approach. Primary data were obtained through interviews with the Bureau of Financial Administration and Student Affairs (BAAK) and questionnaires distributed to 100 active students. The results of the validity and reliability tests indicate that all research instruments are valid and reliable. The classical assumption test shows that the data is normally distributed, there is no multicollinearity, and the relationship between variables is linear. The results of the multiple linear regression analysis produce the equation Y = 1.381 + 0.146X₁ + 0.301X₂ + 0.615X₃, with all three variables (price, facilities, and service quality) having a positive effect on student satisfaction. The simultaneous test (F Test) shows that price, facilities, and service quality together have a significant effect on satisfaction, and the partial test (T Test) shows that each variable also has a significant effect. The coefficient of determination (R²) of 42.1% indicates that the variables of price, facilities, and service quality can explain the variation in student satisfaction by 42.1%. This study provides an important contribution in identifying factors that influence student satisfaction in private universities