CHALLENGES IN ENFORCING INTELLECTUAL PROPERTY ACROSS JURISDICTION IN DIGITAL AGE

As the economy becomes more internationally linked, intellectual property (IP) is one of the most crucial assets that businesses can safeguard and use to gain a competitive advantage. However, managing cross-border intellectual property conflicts is very difficult due to problems with jurisdiction, enforcement, and legal variations among countries. Examining these conflicts as complicated is the aim of the study. By showing how challenging it is for businesses to protect their intellectual property rights abroad, the research draws attention to how serious the issue is. This section explains the significance and rationale of cross-border intellectual property concerns as well as the function of IP in modern international trade. Using the provided examples of such disputes, it investigates the subject matter and jurisdictional issues of enforcement as well as the roles of cultural and legal disparities. The challenges that arise in the legal fight to safeguard intellectual property in the digital realm are also discussed, along with the ways in which blockchain technology and artificial intelligence may both help and hinder enforcement. We discuss frequent issues with international dispute resolution in more detail, including jurisdictional issues, enforcement difficulties, financial considerations, and the use of technological developments. Particularly, the advantages and disadvantages of the major international legal documents—such as the TRIPS and WIPO agreements—are examined. Last but not least, the paper suggests starting many important projects to deal with these problems. Diversifying the usage of ADR methods, using contemporary advancements in IP administration, and bolstering cross-border collaborations are some of the suggested remedies. Apple vs. Samsung and Gucci vs. Alibaba both emphasise the need for creative and adaptable solutions while offering more background information for actual circumstances.