To Study Phubbing Behavior Among College Going Young Adults

The practice of not paying attention to one's companion but to attend one's phone or other mobile device is referred to as phubbing. The present research aims to examine the phubbing behavior among college going young adults. The objective of the present research is to determine level of phubbing across various age groups and (2) to assess whether social media usage and the time spent on it influence phubbing behavior. Quantitative methodology is used in the present research. SPSS software with ANOVA is used for quantify the data. Non-probabilistic sampling technique is used. This study consists of 400 participantscomprising both males and females between the ages of 18 to 25 and of Indian Nationality. The data was collected using self-constructed questions. Questionnaire included in total 65 questions. The variables which were taken into consideration to form the questions in the present study were phubbing,nomophobia, interpersonal conflict, self isolation, problem acknowledgement, loneliness, attention, social media addiction, phone dependency, social, conflict, fame and success. The results indicated that youth thinks the definition of Success, Fame and Level of Satisfaction depends on Social Media visibility andSocial media usage has a positive correlation to nomophobia, self-isolation and loneliness.