Resonance of Green Innovation and Culture by Integration of Environmental Performance

As ecological concerns grow, the Indian automobile sector is making its significant progress in improving environmental performance. With the raising concerns on ecological perspectives in Indian automobile sector is declining, which paved the attention on the study. Organisations are becoming solicitous on their sustenance in growing economy. Re-thinking on company’s policies and strategy have to be refurbished, to intensify on environmental performance. Green HRM practices at its outset supports environment friendly practices that tenets its actions towards the environmentally sustainable performance. Employee green behaviour (EGB) leads its way in bringing awareness of the workplace context with the code of the organisation. Green Culture pulls opportunity in organisations to show its responsibility by contributing to its ecological balance. The principal goal of the current research is to encounter the effects of GHRM Practices, GEB, GI and green ‘culture’ on EP in automobile industry of Chennai and Chengalpattu districts. The methodology of the study was in automobile sector with a sample size of 367 respondents and adopted purposive sampling. The study extrapolates by SPSS 25 and Smart PLS with its very own correlation and SEM as its statistical packages by embellishing to reveal the relationship and prove the best fit of the model through the results that had been reckoned from the study. The study finds a positive effect GI, GEB, GHRM also GEB contributes with a cordial positive impact on GI and EP. Among these GI seems to be strong positive association with EP in automobile sector, Tamil Nadu. The study concludes that the model suggests a solid structural relationship between GHRM, GEB, GI, EP with ‘green innovation’ acting as a key mediator highlighting the importance of innovation in improving environmental outcomes while GHRMP, GEB has a significant positive effect on GI, indicating a pivotal part play in driving green innovation.