AI-DRIVEN DATA GOVERNANCE IN SALES AND MARKETING: SECURING COMPLIANCE AND TRUST

This paper seeks to enable trustworthy governance of AI based on data, and explains the principles and mechanisms supporting such data governance framework.Embedding governance in AI systems enables organizations to protect sensitive data, minimize risks, moderate innovation with ethical responsibility and they achieve strategic advantage.

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Journal
INTERNATIONAL JOURNAL OF COMPUTER ENGINEERING & TECHNOLOGY
Published
2025-04-29
DOI
https://doi.org/10.34218/ijcet_16_02_027
Primary Topic
Big Data and Business Intelligence
Type
article
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0.00
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article

AI-DRIVEN DATA GOVERNANCE IN SALES AND MARKETING: SECURING COMPLIANCE AND TRUST

Bhagya Laxmi Vangala
1 links
INTERNATIONAL JOURNAL OF COMPUTER ENGINEERING & TECHNOLOGY
Big Data and Business Intelligence
article

AI-DRIVEN DATA GOVERNANCE IN SALES AND MARKETING: SECURING COMPLIANCE AND TRUST

Bhagya Laxmi Vangala
article en

Abstract

This paper seeks to enable trustworthy governance of AI based on data, and explains the principles and mechanisms supporting such data governance framework.Embedding governance in AI systems enables organizations to protect sensitive data, minimize risks, moderate innovation with ethical responsibility and they achieve strategic advantage.

INTERNATIONAL JOURNAL OF COMPUTER ENGINEERING & TECHNOLOGYVol. 16(2)
Global Engineering and Materials (United States) (US)
Openalex Percentile: Top 86%
Big Data and Business Intelligence
DOIOpen Access PDFOpenAlex
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AI-DRIVEN DATA GOVERNANCE IN SALES AND MARKETING: SECURING COMPLIANCE AND TRUST — Bhagya Laxmi Vangala · INTERNATIONAL JOURNAL OF COMPUTER ENGINEERING & TECHNOLOGY (2025) | TGRS Research Map | TGRS