CHALLENGES OF IMPLEMENTING DIGITAL INNOVATIONS IN COMMERCIAL REAL ESTATE

The article explores the challenges associated with the implementation of innovations in commercial real estate properties. It examines the key barriers, such as high initial costs, resistance to change by owners, tenants, and management company employees, technological complexities, and regulatory constraints. The study also highlights the importance of adapting innovative solutions to improve energy efficiency, tenant experience, and operational management. The article provides recommendations for overcoming these challenges and fostering a more innovation-friendly environment in the commercial real estate sector. This research is relevant for property developers, management companies, and stakeholders seeking to enhance the value and sustainability of their assets through innovation.