Role of Big Data Analytics in Corporate Social Responsibility: A Technical Way to Attain Sustainability

Businesses around the world create economic and infrastructural development and at the same time have to be responsible towards the society. This social responsibility is fulfilled under the scope of Corporate Social Responsibility (CSR), the working of which in this technical era is supplemented by various technologies. Among those technologies, one is Big Data Analytics (BDA). The data which is big in volume, velocity and variety is termed a big data and the technique to analyze such data is known as BDA. This issue is less studies by authors and there are various gaps present in the studies already undertaken. To fill the gap in knowledge, the author in this paper has examined the studies undertaken previously by various authors in this context. The implementation of BDA by the companies in CSR scheme and sustainability has impacted the CSR regime and also the firm's performance in various aspectssuch as predicting and managing issues beforehand, enhancing social and environmental performance, identifying sentiments of stakeholders, ensuring energy efficiency, waste management etc. This study is limited to the BDA technology, while leaving out other technologies such as Machine Learning, AI, IoT etc. moreover CSR is examined in general without going into particular aspect of CSR. Further study can be conducted on various aspect of CSR along with various technology interventions.