Correlation of Beauty Shop Workers’ Work Environment, Calling and Job Embeddedness

Beauty industry highly depends on human resources, because it provides technical services and human service industry that cannot be mechanized. Considering the employment characteristics and the beauty industry characteristics, this study aimed to know the work environment, calling and job embeddedness of beauty service employees, and to analyze the correlation among those factors. Also aimed to provide basic data for the development of the beauty service industry that decreases employees’ turnover rate and enhances service quality by raising satisfaction with their work environment, calling and job embeddedness. The data were collected from beauty shop workers in Seoul and Gyeonggi districts using a questionnaire survey in July 2024. There were positive correlations between the beauty shop workers’ work environment, calling and job embeddedness. When beauty shop workers are satisfied with efficient work environment, rewards of performance, welfare benefits, technical education, they are fulfilled in their current job, deliver high quality service to their customers, increased belonging to the organization and do not consider changing their workplace. By maintaining a competitive organization, beauty shop workers can satisfies a variety of customers’ needs and will contribute to the development of the beauty service industry along with the development of the organization.