The Impact of Korean Hairdressers’ Core Competencies on Employer Satisfaction in Overseas Beauty Industries

The purpose of this study is to analyze the causal relationship between the core competencies of Korean hairdressers and employer satisfaction in overseas industries. A total of 47 salon owners in Australia and Singapore participated in the study, evaluating their employment satisfaction with 84 Korean hairdressers currently working for them. The results are as follows: First, five sub-factors of core competencies for Korean hairdressers were identified: Customer service skills, Personality & Attitude, English communication ability, Hairdressing skills and Appearance management. Second, the results of the multiple regression analysis indicated that ‘Personality and Attitude(β= .688, t=7.954***)’ had the most significant positive effect on employer satisfaction, followed by ‘Hairdressing skills(β=.195, t=2.765**)’. In contrast, ‘Appearance management(β=-.161, t=-2.763**)’ had a negative effect on employer satisfaction. ‘Customer service skills’ and ‘English communication ability’ were found to have no statistically significant impact.