Sosialisasi Peluang Usaha dan Strategi Pemasaran bagi Calon Wirausaha Muda dalam Meningkatkan Ketahana Ekonomi Rumah Tangga di Desa Mojowiryo Kecamatan Kemlagi Kabupaten Mojokerto

This community service article is a qualitative research, containing efforts to enlighten through exploring business opportunities, fostering an entrepreneurial spirit for teenagers, especially administrators and members of the youth organization. This is done to help the government's program in reducing the impact of unemployment due to the many efficiencies carried out by companies that lay off their employees, eradicating poverty and strengthening food security. The method used is initial socialization about what entrepreneurship is, several new business opportunities that can be pursued as well as marketing strategies. In addition to socialization, there is also intensive mentoring and trying to provide examples of digital marketing. With this youth empowerment activity, it is hoped that it will open their insights and paradigms about the importance of rising from the slump due to unemployment, to becoming a successful entrepreneur in several varied business segments.

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Publication Details

Journal
Jurnal Pengabdian Masyarakat Sains dan Teknologi
Published
2025-03-30
DOI
https://doi.org/10.58169/jpmsaintek.v4i1.712
Primary Topic
SMEs Development and Digital Marketing
Type
article
Field-Weighted Citation Impact
0.00
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article

Sosialisasi Peluang Usaha dan Strategi Pemasaran bagi Calon Wirausaha Muda dalam Meningkatkan Ketahana Ekonomi Rumah Tangga di Desa Mojowiryo Kecamatan Kemlagi Kabupaten Mojokerto

Elly Joenarni, Ahfi Nova Ashriana, Elok Cahyaning Pratiwi, Sugeng Waluyo et al.
Jurnal Pengabdian Masyarakat Sains dan Teknologi
SMEs Development and Digital Marketing
article

Sosialisasi Peluang Usaha dan Strategi Pemasaran bagi Calon Wirausaha Muda dalam Meningkatkan Ketahana Ekonomi Rumah Tangga di Desa Mojowiryo Kecamatan Kemlagi Kabupaten Mojokerto

Elly Joenarni, Ahfi Nova Ashriana, Elok Cahyaning Pratiwi, Sugeng Waluyo, Risa Amalia Muzrifah
article en

Abstract

This community service article is a qualitative research, containing efforts to enlighten through exploring business opportunities, fostering an entrepreneurial spirit for teenagers, especially administrators and members of the youth organization. This is done to help the government's program in reducing the impact of unemployment due to the many efficiencies carried out by companies that lay off their employees, eradicating poverty and strengthening food security. The method used is initial socialization about what entrepreneurship is, several new business opportunities that can be pursued as well as marketing strategies. In addition to socialization, there is also intensive mentoring and trying to provide examples of digital marketing. With this youth empowerment activity, it is hoped that it will open their insights and paradigms about the importance of rising from the slump due to unemployment, to becoming a successful entrepreneur in several varied business segments.

Jurnal Pengabdian Masyarakat Sains dan TeknologiVol. 4(1)
Universitas Mayjen Sungkono (ID)
Openalex Percentile: Top 85%
SMEs Development and Digital Marketing
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