Determinants of Continuous Intention to Use Mobile Payment in Nigeria
The upsurge in m-payment usage despite multiple challenges is unfathomable. The research aims to determine the factors influencing the continuous intention to use m-payment in Southeast, Nigeria. The survey was anchored on the diffusion of innovation, technology acceptance model, and unified theory of acceptance and use of technology. A structured questionnaire was used for data collection while standard multiple regression was used for data analysis. The study found a positive statistical influence of perceived advantage, usefulness, safety, and cost on continuous intention to use mobile payment in Southeast, Nigeria. It was recommended that financial institutions should often upgrade the m-payment system to meet the requirements of users; be more aggressive in promoting the use of m-payment in Nigeria; use safety attributes to position the payment system in the minds of users; and position m-payment as a tool for cost-effective payments.
Authors
- Ejike Miracle Okechukwu
- Nwosu Kanayo Chike
Institutions
- Nnamdi Azikiwe University (NG)
Publication Details
- Journal
- Innovation Business Management and Accounting Journal
- Published
- 2025-02-13
- DOI
- https://doi.org/10.56070/ibmaj.2025.011
- Primary Topic
- Technology Adoption and User Behaviour
- Type
- article
- Field-Weighted Citation Impact
- 0.00