Determinants of Continuous Intention to Use Mobile Payment in Nigeria

The upsurge in m-payment usage despite multiple challenges is unfathomable. The research aims to determine the factors influencing the continuous intention to use m-payment in Southeast, Nigeria. The survey was anchored on the diffusion of innovation, technology acceptance model, and unified theory of acceptance and use of technology. A structured questionnaire was used for data collection while standard multiple regression was used for data analysis. The study found a positive statistical influence of perceived advantage, usefulness, safety, and cost on continuous intention to use mobile payment in Southeast, Nigeria. It was recommended that financial institutions should often upgrade the m-payment system to meet the requirements of users; be more aggressive in promoting the use of m-payment in Nigeria; use safety attributes to position the payment system in the minds of users; and position m-payment as a tool for cost-effective payments.

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Publication Details

Journal
Innovation Business Management and Accounting Journal
Published
2025-02-13
DOI
https://doi.org/10.56070/ibmaj.2025.011
Primary Topic
Technology Adoption and User Behaviour
Type
article
Field-Weighted Citation Impact
0.00
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article

Determinants of Continuous Intention to Use Mobile Payment in Nigeria

Ejike Miracle Okechukwu, Nwosu Kanayo Chike
Innovation Business Management and Accounting Journal
Technology Adoption and User Behaviour
article

Determinants of Continuous Intention to Use Mobile Payment in Nigeria

Ejike Miracle Okechukwu, Nwosu Kanayo Chike
article en

Abstract

The upsurge in m-payment usage despite multiple challenges is unfathomable. The research aims to determine the factors influencing the continuous intention to use m-payment in Southeast, Nigeria. The survey was anchored on the diffusion of innovation, technology acceptance model, and unified theory of acceptance and use of technology. A structured questionnaire was used for data collection while standard multiple regression was used for data analysis. The study found a positive statistical influence of perceived advantage, usefulness, safety, and cost on continuous intention to use mobile payment in Southeast, Nigeria. It was recommended that financial institutions should often upgrade the m-payment system to meet the requirements of users; be more aggressive in promoting the use of m-payment in Nigeria; use safety attributes to position the payment system in the minds of users; and position m-payment as a tool for cost-effective payments.

Innovation Business Management and Accounting JournalVol. 4(1)
Nnamdi Azikiwe University (NG)
Openalex Percentile: Top 91%
Technology Adoption and User Behaviour
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