Differing terminology used to describe antimicrobial resistance can influence comprehension and subsequent behavioural intent
Alternative terminology to describe AMR can impact attitudes, comprehension and behavioural intent towards antimicrobial use. Co-designing such terminology with the public can be an effective way utilising meaningful language in public health campaigns.
Authors
- Bobby Stuijfzand (ORCID: https://orcid.org/0000-0002-2782-3408)
- Hannah Behrendt (ORCID: https://orcid.org/0000-0001-5715-851X)
- Kate Grailey (ORCID: https://orcid.org/0000-0002-4104-8444)
- Sarah Huf (ORCID: https://orcid.org/0000-0002-0971-2149)
- Ailidh Finlayson
- Ara Wardkes Darzi (ORCID: https://orcid.org/0000-0001-7815-7989)
- Helen Brown (ORCID: https://orcid.org/0000-0001-9404-9515)
- Clare McCrudden
- Adam Jones
- Elena Meyer Zu Brickwedde (ORCID: https://orcid.org/0009-0005-5484-3841)
Institutions
- The Behavioural Insights Team (GB)
- Imperial College London (GB)
Publication Details
- Journal
- Communications Medicine
- Published
- 2025-04-29
- DOI
- https://doi.org/10.1038/s43856-025-00849-z
- Citations
- 2
- Primary Topic
- Antibiotic Use and Resistance
- Type
- article
- Field-Weighted Citation Impact
- 2.52
Funders
- Imperial College London