Formation of a change management model in the company

In the context of rapid changes in the external environment, organizations are faced with the need to effectively manage transformation processes in order to ensure competitiveness and achieve strategic goals. However, existing change management models are often characterized by linearity and lack of proactivity, which limits their effectiveness in a dynamic business environment. The subject of research in this paper is the existing models of change management. This article aims to solve the problem of the lack of adaptability of existing models by developing a new change management model with a proactive approach. The paper analyzes modern models of change management, identifies their advantages and disadvantages, and examines the problem of linearity and cyclicity of change processes. A proactive change management mechanism based on a block structure is proposed as a novelty . The results of the study demonstrate that the proposed mechanism significantly increases the effectiveness of change management in the context of the current crisis, contributing to the rapid adaptation of organizations to changing conditions and the achievement of strategic goals.