Features of women’s entrepreneurship in small business

At present, despite the existing barriers, challenges and stereotypes that women entrepreneurs face, their role in the economy continues to grow. Today, women’s entrepreneurship is becoming an important part of the overall economic agenda and makes a significant contribution to the concept of sustainable development. The article examines women’s entrepreneurship in the context of small business. The main focus is on statistics reflecting the proportion of women in this sector and analysis of key industries where women’s entrepreneurship is most active. The paper focuses on the factors that contribute to the development of women’s entrepreneurship, and the peculiarities of women’s approach to doing business in comparison with men’s. Special attention is paid to the barriers that women currently face in building their careers and analyzing existing support measures, and the importance of attention and support for women’s entrepreneurship as an element of the modern economy is emphasized.