DESIGN OF A KIOSK AND SOFTWARE INTERFACE FOR A BRAND TO DISPLAY IN SUPERMARKET

This project involves designing a Kiosk and software interface for a brand to display in supermarkets for promoting the brand and reaching out to people to show the brand’s identity and value. Thorough background research was conducted to understand and assess the product, its evolution, its uses, trends etc. A market study to understand the different market segmentation of the product, the trends, market drivers and restraints, brands, and cost analysis of the product. Conducted ethnographic study by doing inperson interviews with experts in the field of physiotherapy and electrotherapy and collected the required data pertaining to the product’s functionality, usability, and aesthetic factors. Generated various concepts, keeping in mind the usability, functionality, and aesthetic aspects of the product. Scale down model was made for the selected concepts to study and understand the product's usability. A concept user interface was designed for the product’s functionality and usability aspect through digital software’s and rendered product context to showcase the product’s usability and functionality.