Specifics of the Use of “Soft Power” in the Foreign Policy of France

This article presents a multifaceted analysis of the concept of “soft power” within the framework of world politics; it attempts to break it into components by exploring its evolution and significance within global politics. Special attention is paid to the analysis of the French soft power model, its theoretical foundations, instruments of implementation, and effect on the international arena. The author analyzes the major elements of “soft power” of France — cultural diplomacy, promotion of Francophonie, research and academic cooperation, tourist appeal, and media policy. The comparison between the French and the American model is drawn, and the role of the historical context in the shaping of France's foreign policy strategy is discussed. The study's aim is to clarify the specifics of France's “soft power” and how effective it is today in the face of the realities of international relations. The methods of comparative analysis, studying historical sources, and international ratings are used in the work. The results of the study indicate that “soft power” remains a controversial concept due to its ambiguity and complexity in practical application. Emphasis is placed on the pivotal stages in the development of the conception – from J. Nye's ideas to modern research in the sphere of international relations. However, an analysis of the French experience shows that France successfully uses cultural and diplomatic tools to enhance its influence — based on historical heritage, language, and institutional mechanisms. The research expands on the theory of “soft power,” illustrating its value as a practical tool in foreign policy strategy. The theoretical value of the work is the critical understanding of the phenomenon, which helps contribute to a better understanding of the mechanisms of influence within international processes. The practical value of the study is to justify the possibility of using the conclusions for formation of foreign policy measures focused on the enhancement of international prestige and influence of the states. Key words: soft power, France, cultural policy, country image, Francophonie