An Analysis of Factors Affecting Frontline Employee Motivation in the Nankang Furniture Sector

This study examines the Nankang furniture industry in Jiangxi Province, using stratified random sampling to collect data from 395 frontline production workers across 15 large-scale enterprises.It systematically investigates the influence of demographic variables, economicoccupational factors, and personality traits on job motivation.The results indicate that: (1) Age, gender, marital status, and education level significantly affect job motivation, with married employees and those in the 26-30 age group demonstrating higher motivation levels;(2) Individual and household annual income are important economic factors influencing job motivation, exhibiting a non-linear relationship; (3) Among the Big Five personality traits, conscientiousness and extraversion have the strongest positive effects on job motivation, while neuroticism shows a significant negative impact.This research fills an empirical gap in understanding motivation formation mechanisms among frontline workers in county-level specialized industrial clusters, providing theoretical foundations and practical implications for furniture manufacturing enterprises to implement differentiated incentive strategies and enhance human resource management.