DIGITALIZATION OF AGRICULTURE AS A TOOL FOR INCREASING THE COMPETITIVENESS OF THE INDUSTRY

The article is devoted to the digitalization of agriculture as a tool for increasing competitiveness. In modern conditions, there is a need to increase the competitiveness of sub-sectors of agriculture both in inter-sector competition and in the international food market. The purpose of this article is to analyze the digitalization of the industry and the use of digital technologies, to determine the competitive advantages of digital technologies. The main digital technologies used in agriculture are presented and described, statistical data on agricultural organizations using digital technologies are analyzed. Like any complex and new process, the introduction of digitalization does not go smoothly and quickly. The author identified the main problems that hinder the implementation of digital products in agricultural production and proposed ways to solve them.