Exploring the Ecotourism Experience and Ecotourism Destination Loyalty in Selangor: Reliability and Factor Analysis approach

This study uses reliability and factor analysis to research the relationship between ecotourism experience and destination loyalty in Selangor, Malaysia. The factors influencing ecotourism and loyalty were identified through a literature review and analyzed using IBM SPSS Statistics. The results reveal a strong correlation between tourist satisfaction and loyalty, focusing on the importance of eco-friendly experiences in nurturing commitment towards sustainable tourism. This research provides valuable insights for researchers and tourism industry players who aim to promote ecotourism in environmentally sensitive areas, contributing to the growing interest in knowledge on sustainable tourism..