Green Human Resource Management, Green Innovation, and Sustainable Performance in the Hospitality Industry: A Technological Era Perspective

With the world moving toward technological enhancement, hospitality industry is embedding environmental policies to achieve sustainable performance. This goal is reinforced by Green Human Resource Management (GHRM), which aligns HR activities and initiatives with ecological efforts to foster environmentally friendly organizational behavior. Drawing on a sample of 245 hotel and resort professionals, this study examines the relationship between Green Human Resource Management (GHRM), Green Innovation (GI), and Sustainable Performance (SP) in the Philippine hospitality industry, specifically in the National Capital Region (NCR). The data were analyzed using Structural Equation Modeling (SEM). The findings indicate a strong, direct, and positive impact of GHRM on sustainable performance. However, the mediating effect of green innovation on this relationship is minimal, suggesting that sustainability gains can be primarily achieved through GHRM practices, while the impact of innovation may be delayed or operate independently. Grounded in the Resource-Based View (RBV), this study offers practical insights for leaders and policymakers seeking to integrate sustainability into HR and technology strategies. It also contributes empirical evidence to the limited body of literature on GHRM adoption in developing countries.