The Study on Gold Products Investment among Customers in Nagapattinam District of Tamil Nadu

Introduction: Gold investment remains a prominent avenue for wealth preservation and portfolio diversification, particularly in emerging economies like India. Objectives: This study examines the preferred forms of gold investment among customers in the Nagapattinam district of Tamil Nadu and investigates the factors influencing their investment decisions. Methods: A sample of 400 respondents from four taluks within the district participated in the study, providing insights into their demographic profiles and investment preferences. The findings reveal a strong preference for gold investment among respondents, with physical gold (ornaments, coins, bars) emerging as the preferred form of investment, followed by gold ETFs and gold mutual funds. Results: Regression analysis suggests that factors such as risk tolerance, investment objectives such as capital appreciation, regular income, or wealth preservation, and awareness of different gold investment vehicles significantly influence investment decisions. Conclusions: These findings provide valuable insights for marketers and financial advisors aiming to tailor their strategies to meet the specific needs and preferences of gold investors in the Nagapattinam district and contribute to the broader discourse on gold investment behaviours in India.