Strategic Prioritization of Service Delivery and User Satisfaction Determinants in Transport Department

Building upon the validated factors identified through Confirmatory Factor Analysis (CFA), this paper focuses on the strategic prioritization of service delivery and user satisfaction determinants within the Transport Department. Following CFA, Hierarchical Clustering was implemented to explore the structural relationships among the confirmed constructs– Licensing and User Accessibility, Process Support and Compliance Services, Safety and Emergency Management, Penalty Management, and Public Awareness. The insights gained from clustering were further integrated with the CRITIC method to enhance the objectivity of priority weighting. Employing Multi-Criteria Decision-Making (MCDM) techniques such as CRITIC, and Entropy, the study evaluates the relative importance of these determinants. Stakeholder judgments and quantitative data are synthesized to rank the constructs based on their impact on service quality and user satisfaction. The integration of hierarchical clustering with the CRITIC and Entropy methods provide a novel perspectives for grouping and weighting interrelated criteria, thereby strengthening the robustness of strategic insights. The findings highlight critical priority areas for policy intervention and resource allocation, offering a data-driven roadmap for improving public service delivery in the transport sector. This contributes to informed decision-making and strategic planning for sustainable, efficient, and user-cantered transport management.