A Study on Determinants of Success and Failure of Startup Companies in Coimbatore District

Startups are the entrepreneurial ventures that seek to develop innovative products or services. Startups are characterized by high growth potential and scalability; startups typically operate in uncertain and dynamic environments. Studying the successes and failures of new businesses is crucial, especially in developing entrepreneurial hotspots like Coimbatore, which has seen explosive growth in the industrial and technology domains. The primary factors determining the success of startups in the Coimbatore district are examined in this study. The study is based on Primary Data collected from 14 startup entrepreneurs using Simple Random Sampling Technique. The research also looks at the difficulties faced by startups, such as poor infrastructure, competitiveness, regulatory obstacles etc. The research offers valuable insights for entrepreneurs, investors, and policymakers to foster a more supportive environment for startups in Coimbatore, contributing to the overall economic development of the region.