Current Situation of College Students' Leadership Potential and Countermeasures for Enhancement in the Context of New Quality Productivity

The current social employment environment is constantly improving the comprehensive quality requirements of college students, and leadership is one of the focuses of social enterprises on the personal quality of college students. In recent years, more and more researchers in China have invested in research on college students' leadership, making significant contributions to the construction of a high-quality higher education system in China. the new quality productivity was proposed by General Secretary when he hosted a symposium on northeastern revitalization in Heilongjiang Province in September 2023, which not only points out the direction of development and improvement for various industries in China, but also guides the cultivation of China's intellectual workers and the construction of a team of high-quality talents, which is an important reference for college students to enhance their comprehensive quality and ability, and to seek for career development opportunities. on the basis of the existing research related to college students' leadership and other quality-related theories, this paper combines the requirements of new quality productivity for contemporary high-quality talents, analyzes the characteristics of college students' leadership and leadership potential through questionnaire surveys, character interviews, and other methods, and puts forward the relevant suggestions for the enhancement of college students' leadership potential on this basis.