Modular Curriculum Design of Higher Vocational Tourism English Based on Customized Tourism Demand

With the rapid development of the customized tourism market, there is an increasing demand within the tourism industry for practitioners to possess enhanced English language proficiency and cross-cultural communication skills. As a critical training ground for professionals in the tourism sector, higher vocational institutions must innovate their curriculum design to meet the evolving demands of the market effectively. This paper addresses the necessity of designing a modular curriculum for tourism English education based on the specific needs of the customized tourism industry. It analyzes the current curriculum system's primary challenges regarding content, faculty qualifications, and practical training components. The discussion includes a reconstruction of the course content, enhancement of teaching staff capabilities, and optimization of practical teaching methodologies. Through a modular curriculum design that incorporates precise and contextualized teaching materials alongside diverse practical experiences, this approach not only aims to improve students' language application skills but also significantly enhances their professional competitiveness. Ultimately, the goal is to better serve the talent requirements of the customized tourism sector. By focusing on these strategic optimizations, higher vocational institutions can align their educational offerings with industry standards, thereby ensuring that graduates are well-prepared to meet the demands of a dynamic and competitive tourism landscape.