A Study on Pragmatic Failures and Countermeasures in Cross-Cultural Business Communication

Cross-Cultural business communication is a comprehensive interdisciplinary subject, involving linguistics and psychology, cross-cultural communication and other disciplines. In order to avoid pragmatic failures caused by differences in body movements, context and time concepts in cross-cultural business communication, it is necessary to cultivate cross-cultural awareness, understand the culture of other countries or regions, and identify communicative context, so as to ensure the success of cross-cultural business communication activities. This paper mainly expounds the pragmatic failures and countermeasures in cross-cultural business communication, hoping to play a reference role in the success of foreign trade business.