A Study on Information Communication Technology in Ba Province, Fiji

This study examined the socioeconomic factors that influence the adoption of information and communication technologies (ICTs) in enhancing farm productivity among farmers in Ba Province, Fiji. A structured questionnaire survey was administered to a sample of 320 randomly selected farmers across the province’s 16 mainland districts. The analysis demonstrated that, although farmers possessed conventional ICTs, there was no direct correlation between ownership and actual utilisation. Significant determinants affecting ICT use were identified as education, experience, type of farming, and business model. These findings underscore critical implications for both policy and theoretical frameworks, emphasising essential factors to consider in the implementation of ICT solutions for agricultural practitioners.