An Analysis of Ecological Discourse from the Perspective of Transitivity - A Case Study of the Propaganda Video for Quanzhou’s Application for World Heritage

The paper analyzes the ecological concepts and ideas in the text of the propaganda video of Quanzhou’s Application for World Heritage from transitivity perspective of systemic functional linguistics by adopting the method of ecological discourse analysis. This paper will analyze the ecological implication reflected in the propaganda video of Quanzhou’s Application for World Heritage from the perspective of transitivity, and re-understand the relationship between human beings and nature under the background of increasingly serious global ecological problems, and reflect on the ecological problems concerned by human society. This paper will also explain Quanzhou in the background of the growing economic and social development, attach importance to the protection of ecological scenic spots, and the success of the application for world heritage reflects the harmonious coexistence of man and nature of the economic ecological concept of multi-cultural integration of ecological thoughts and ecological implication.