Study on the Influence of Take-away on the Evaluation of Catering Enterprises

With the vigorous development of network platform and the popularity of take-away software, take-away has become a popular choice besides cooking and eating in restaurants, which has changed the pattern of catering industry. This trend not only broadens the sales channels of catering enterprises, but also promotes the digital transformation of catering industry. However, the impact of take-away on catering enterprises is not entirely positive, and the evaluation is mixed. In this paper, the influence of take-sway on the evaluation of catering enterprises is discussed in depth, and the factors that affect the evaluation of catering enterprises, such as food quality, service experience and distribution efficiency, are systematically analyzed through the multiple linear regression model. On this basis, this paper puts forward practical suggestions for the take-away platform to improve the take-away service, so as to promote the healthy development of the catering industry.

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Publication Details

Journal
Journal of business and marketing.
Published
2024-10-01
DOI
https://doi.org/10.62517/jbm.202409513
Primary Topic
E-commerce and Technology Innovations
Type
article
Field-Weighted Citation Impact
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article

Study on the Influence of Take-away on the Evaluation of Catering Enterprises

Shuyi Li, Yan Fu
1 links
Journal of business and marketing.
E-commerce and Technology Innovations
article

Study on the Influence of Take-away on the Evaluation of Catering Enterprises

Shuyi Li, Yan Fu
article en

Abstract

With the vigorous development of network platform and the popularity of take-away software, take-away has become a popular choice besides cooking and eating in restaurants, which has changed the pattern of catering industry. This trend not only broadens the sales channels of catering enterprises, but also promotes the digital transformation of catering industry. However, the impact of take-away on catering enterprises is not entirely positive, and the evaluation is mixed. In this paper, the influence of take-sway on the evaluation of catering enterprises is discussed in depth, and the factors that affect the evaluation of catering enterprises, such as food quality, service experience and distribution efficiency, are systematically analyzed through the multiple linear regression model. On this basis, this paper puts forward practical suggestions for the take-away platform to improve the take-away service, so as to promote the healthy development of the catering industry.

Journal of business and marketing.Vol. 1(5)
North China University of Technology (CN)
Openalex Percentile: Top 46%
E-commerce and Technology Innovations
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