Marketing Case Study: Beast

This research focuses on evaluating the market competition of BEAST, using SWOT analysis and 4P theory to analyze and reposition its market position. The evaluation shows that BEAST has potential risks but great development potential in the future.

Authors

Institutions

Publication Details

Journal
Journal of business and marketing.
Published
2024-10-01
DOI
https://doi.org/10.62517/jbm.202409515
Primary Topic
Consumer Behavior in Brand Consumption and Identification
Type
article
Field-Weighted Citation Impact
0.00
Controls
|||
ALL TIME
JAN
FEB
MAR
APR
MAY
JUN
JUL
AUG
SEP
OCT
article

Marketing Case Study: Beast

Zhengzhong Huang
Journal of business and marketing.
Consumer Behavior in Brand Consumption and Identification
article

Marketing Case Study: Beast

Zhengzhong Huang
article en

Abstract

This research focuses on evaluating the market competition of BEAST, using SWOT analysis and 4P theory to analyze and reposition its market position. The evaluation shows that BEAST has potential risks but great development potential in the future.

Journal of business and marketing.Vol. 1(5)
Macau University of Science and Technology (MO)
Openalex Percentile: Top 58%
Consumer Behavior in Brand Consumption and Identification
DOIOpen Access PDFOpenAlex
AI Navigator

Ask Laika to Summarize, Analyze, and Connect papers live on the map.

Summarize Papers & Methodologies

Extract key findings, datasets, and comparative methods across publications.

Benchmark Rankings & Visual Analytics

Rank top research institutions, authors, funders, topics, and journals by Field-Weighted Citation Impact (FWCI) and paper volume with instant charts.

Connect Distant Disciplines

Bridge topological clusters on the map to find hidden collaborative intersections.

Marketing Case Study: Beast — Zhengzhong Huang · Journal of business and marketing. (2024) | TGRS Research Map | TGRS