Research on the Integration of Cultural Confidence in Tourism Curriculum Ideological and Political Education

In the context of globalization, cultural confidence has become a crucial issue in higher education in China, especially within the ideological and political education of tourism curricula. This study explores effective integration of cultural confidence education in tourism courses to enhance students' cultural identity and pride, thereby advancing ideological and political education. Utilizing a combination of literature review and theoretical analysis, the paper clarifies the theoretical foundations and implementation paths of cultural confidence in curriculum development. It examines the challenges and opportunities in tourism education, proposing strategies for curriculum design and teaching reform oriented towards cultural confidence. These include blending localized and global content, diversifying teaching methods, and strengthening faculty capabilities. The study finds that incorporating cultural confidence enriches the content of tourism courses and strengthens students' understanding and identification with their cultural heritage, fostering holistic development. The conclusion posits that emphasizing cultural confidence in tourism education enhances students' critical thinking and practical skills, contributes to the development of a uniquely Chinese tourism education system, and promotes the internationalization of China's tourism education.