Analysis of the Causes and Development Suggestions of the Network Red City Circle: Taking Zibo, Harbin and Tianshui as Examples

'Internet celebrity city' refers to the fact that in the real and online world, cities are concerned and popular among netizens because of some interesting, novel or attractive characteristics, so that a number of cities are well known on the Internet, thus making the city brand concrete. The research group focused on the recent red-hot cities such as Zibo in Shandong, Harbin in Heilongjiang, and Tianshui in Gansu, and considered the phenomenon of these cities out of the circle. This paper will use the case study method to analyze the above three cities as an example, unlock the password of the network red city out of the circle, and deeply explore the reasons for its out of the circle, in order to learn from its successful experience and promote the network red to become long and red, and the flow to become stock.