Common Problems and Countermeasures in University Asset Management

With the rapid development of China's economy and society, the external environment in which universities operate has undergone profound changes, the asset management of universities faces significant opportunities and challenges. Currently, universities' assets exhibit not only a wide variety of types but also increasingly complex structures, with the total volume continuously expanding. This situation poses higher demands on the effectiveness of asset management, which is directly tied to enhancing the quality of university education services. Therefore, research on asset management in universities has become a common focus of attention in both academic and practical fields. This article aims to comprehensively outline the basic framework of asset management in universities, and through in-depth analysis of the current operational status of asset management, explore and propose a series of optimization strategies, in order to provide reference and inspiration for the improvement of asset management in universities.