Opportunities, Challenges and Suggestions for Creating Embodied Interaction Scenes for Tourists in Cultural and Tourism Scenic Spots from the Perspective of the Metaverse

The virtual-real integration characteristic of the metaverse brings new application scenarios for the high-quality development of cultural and tourism scenic spots. The values of immersion, embodied interactivity, and content production of culture and tourism metaverse can meet the new needs of the Internet-Generation for playing experiences. Based on the embodied characteristic of the metaverse, this study conducted in-depth interviews with smart tourism suppliers’ managers and collected relevant secondary data to discuss the opportunities and challenges faced by the application of digital technology in cultural and tourism scenic spots from the perspective of the metaverse. It is necessary for cultural and tourism scenic spots to create multiple embodied interaction scenes for tourists by constructing driving scene, content co-creation scene, technology scene, application scene, and marketing scene.