The impact of influential marketing methods to increase the performance of desert tourism organizations in Algeria

This study aims to know how the Algerian institutions really applicate the most important administrative methods, especially on some of the most vital ones such as the mobile phone institution “Ooredoo”, through answering the question: What is the reality of the application of the competency management method at the mobile phone institution “Ooredoo”? For achieving that, a questionnaire consisting of 3 main axes was designed and analysed (strategic competencies, providing the appropriate climate for the application of the competency management style, the administrative dimensions applied in the competency management style in the organization). The study concluded that the institution under study cares for strategic competencies and works on adopting some administrative and organizational dimensions that are considered as features of judging its application of the competency management style.