Entrepreneurial Mindset and Neuroscience: The Role of Electroencephalography in Measuring Risk-taking, Creativity, and Decision-Making

Entrepreneurial skills such as risk-taking, creativity, and decision-making are essential for fostering innovation and business success. However, measuring students' cognitive engagement and learning effectiveness in entrepreneurship education remains challenging. This study investigated the correlation between electroencephalography (EEG)-measured attention levels and entrepreneurial skills among university students enrolled in an entrepreneurship course in Indonesia. A one-group pretest-posttest experimental design was employed, where students’ attention scores, learning achievements, and engagement levels were recorded over five class meetings using portable EEG headsets. The results indicated a significant positive correlation between EEG-measured attention levels and creativity scores. Furthermore, students’ risk-taking and decision-making skills significantly improved after participating in EEG-monitored learning activities. Learning engagement was strongly correlated with learning satisfaction, suggesting that EEG-based feedback enhanced students’ focus and motivation. Qualitative interview data further confirmed that real-time visual feedback from the EEG monitor helped students regulate their attention and improve their learning experience study demonstrated that EEG technology can serve as an effective tool for enhancing entrepreneurial learning by providing real-time insights into cognitive engagement. The findings suggest that integrating EEG into entrepreneurship education could improve students' creativity, decision-making, and overall learning satisfaction. Future research should explore EEG applications in different educational settings and with larger sample sizes to further validate its effectiveness.