Stock Price Optimization through Financial Performance and Dividend Policy

Stock price is the main indicator of a company's performance which is a major concern for investors and company management. Solid financial performance and the right dividend policy are two key factors that can affect stock prices. In a competitive market, a company must be able to optimize its stock price to attract investment and maintain shareholder trust. This study aims to identify and analyze the influence of financial performance and dividend policy on the company's stock price. By understanding this relationship, it is hoped that companies can formulate effective strategies to increase the value of shares. This study uses a quantitative approach with multiple regression methods to analyze data. The data used in this study comes from the annual financial statements and share prices of companies listed on the Indonesia Stock Exchange (IDX) during the 2019-2023 period. The independent variables analyzed included profitability, liquidity, and dividend policy ratios, while the dependent variable is the stock price. The results show that good financial performance, as measured through profitability and liquidity ratios, has a positive and significant influence on stock prices. In addition, a consistent and sustainable dividend policy also plays an important role in increasing stock prices. Companies that are able to maintain solid financial performance and implement prudent dividend policies tend to have higher and stable stock prices.