Analysis of Awareness, Preference, and Satisfaction with Scalp Micropigmentation (SMP) and Scalp Painting Treatments

This study aimed to examine awareness, preference, and satisfaction with scalp micropigmentation (SMP) and scalp painting among individuals with and without prior experience with these treatments. Additionally, it explores customer satisfaction to emphasize the benefits of SMP and scalp painting, encouraging their continued adoption. A survey was conducted among 311 adults aged 20 to 59 across the Republic of Korea, with 304 valid responses analyzed. For the research methodology, frequency analysis was used to assess demographic characteristics, awareness, and preference, while an independent samples t-test was performed to compare satisfaction levels between SMP and scalp painting. The key findings and recommendations are as follows: First, while awareness and preference for SMP and scalp painting were high, the number of individuals with firsthand experience was relatively low, limiting access to in-depth insights. Future research should ensure a balanced sample of experienced and inexperienced participants to allow for a more comprehensive satisfaction analysis. Second, additional variables should be incorporated to further investigate the factors influencing satisfaction with SMP and scalp painting. Third, despite the growing interest in these treatments, foundational research and academic studies remain scarce. This study is expected to serve as a valuable reference for future research, promoting further exploration of SMP and scalp painting.