The Impact of Negative Emotions from Customer Sexual Harassment on Turnover Intention among Beauty Service Workers - Focusing on beauty salons in Busan -

This study aimed to provide empirical data on the issue of sexual harassment, which has been identified as a severe challenge across beauty salons in Busan. The goal was to examine how verbal and physical sexual harassment from customers affects beauty service workers' negative emotions and how these negative emotions influence their turnover intention. Frequency analysis was conducted to identify respondents’ general characteristics, while factor analysis, reliability analysis, and correlation analysis were used to verify validity. Additionally, simple regression analysis and multiple regression analysis were performed to determine the impact of sexual harassment on negative emotions and the influence of negative emotions and sexual harassment on turnover intention. The study provides the following key implications. First, this research confirms that customer sexual harassment experiences perceived by beauty service workers have a direct impact on negative emotions and turnover intention. By bringing attention to an issue that has received little attention, this study contributes to the theoretical foundation regarding the effects of sexual harassment in the beauty service industry. Furthermore, it serves as an important empirical resource for understanding the severity of sexual harassment experienced by beauty service workers and its consequences on their professional lives.