Consumers’ Perception of Food Safety Risks After the COVID-19 Pandemic: A Study on Türkiye

The COVID-19 pandemic has notably reshaped consumer perceptions of food safety, with lasting effects on food purchasing and consumption behaviors. This study examines Turkish consumers’ perceptions of food safety risks during and after the pandemic, aiming to contribute to both national and international literature on the topic. A cross-sectional survey was conducted between April and July 2023 in seven major Turkish cities (Istanbul, Ankara, Izmir, Trabzon, Adana, Van, and Gaziantep), with 1,016 respondents participating. The survey explored various socio-demographic factors influencing food safety risk perception using an ordered probit model. The results reveal that 86% of respondents consider food produced and sold in Türkiye risky, with 20.4% rating it as critically unsafe. Key factors influencing risk perception include concerns about open market sales, food additives, food labeling accuracy, and vendor hygiene practices. Additionally, socio-demographic characteristics such as marital status, age, education level, and household size significantly impact risk perception. Married individuals, older adults, and those with higher education levels tend to have heightened food safety concerns. These findings highlight the importance of targeted food safety education and policies that address diverse consumer profiles. The study provides insights for enhancing food safety strategies and fostering consumer confidence, especially during and after health crises.