Research on Intelligent Marketing Methods Based on Big Data in the Internet of Vehicles and Association Rules

With the rapid development of the Internet of Things, big data, artificial intelligence and other technologies, the Internet of vehicles industry is booming. The massive big data generated by the Internet of vehicles has brought new opportunities and changes to the intelligent marketing of the automobile industry. This paper deeply studies the intelligent marketing method based on the big data of the Internet of vehicles, elaborates the characteristics and sources of the big data of the Internet of vehicles, and constructs the accurate user portrait through in-depth analysis using the Apriori algorithm, and then develops the intelligent marketing plan including personalized product strategy, differentiated price strategy and accurate promotion strategy. The aim is to provide theoretical support and practical guidance for automobile enterprises to improve marketing efficiency and effect by using big data of the Internet of vehicles.