Ethical Leadership, Ethical Organizational Culture, and Their Impact on Organizational Effectiveness in Modern Online Platform Businesses

The research aimed to 1) examine ethical leadership, ethical organizational culture, and organizational effectiveness of modern online platform businesses; 2) analyze the impact of ethical leadership and ethical organizational culture on organizational effectiveness of modern online platform businesses. A quantitative research methodology was employed, utilizing a structured questionnaire with a 5-point Likert scale. The target population comprised 758 private organizations using online platforms, with a sample of 294 organizations. Statistical analyses included percentage, mean, standard deviation, Pearson correlation coefficient, and Stepwise Multiple Regression Analysis. The research findings revealed that 1) the ethical leadership, ethical organizational culture, and organizational effectiveness were at a high level across all dimensions; 2) the components of ethical leadership and ethical organizational culture significantly affect organizational effectiveness, explaining 71.30% of the variance (Adjusted R² = 0.713) at a statistically significant level (p < 0.05). Based on the research findings, it is recommended that leadership at all levels should be encouraged to develop ethical competencies and foster trust through ongoing training and development programs. These efforts will contribute to creating a collaborative and positive work environment, which is essential for the overall growth and long-term success of the organization.