Business Dynamics in Bogotá towards Shared Value: Exploring the Interconnection between Organizational Incentives and Innovative Culture.

Business dynamics drive the generation of Shared Value, linking organizational incentives and innovative culture for financial and social benefits. Motivation is key to productivity, as highlighted by various research studies, emphasizing the importance of a stable work environment, recognition, and collaboration. Commitment to teamwork and innovation emerges as an essential pillar for success, strengthening internal cohesion and stimulating creativity. This paper aimed to analyze the contribution of business dynamics, focusing on organizational incentives and innovative culture, to shared value in Bogotá-based companies. Additionally, it aimed to explore the nature of the relationship between these dynamics in the city's business context. It is a quantitative study of descriptive and correlational depth. 386 employees from various companies were surveyed using a Likert-type questionnaire. The results reveal a strong association between Organizational Incentive and Innovative Culture in Bogotá-based companies, indicating a considerable contribution to shared value.