Empowering the Marginalized: Characteristics of Successful Asnaf Social Entrepreneurs in Malaysia

This study explores the key characteristics of successful social entrepreneurs among the Asnaf community in Malaysia, focusing on how they overcome socio-economic challenges to create impactful ventures. The research adopts a qualitative approach, reviewing existing literature on social entrepreneurship, Islamic values, and the role of government and zakat institutions in supporting marginalized groups. The findings highlight five critical traits of successful Asnaf social entrepreneurs: visionary leadership, resilience, resourcefulness, community-centered focus, and ethical commitment. These entrepreneurs often prioritize social value over profit, reinvesting earnings into community development initiatives. Institutional support, including financial aid, training, and mentorship, plays a crucial role in fostering the success of these ventures. The study concludes that social entrepreneurship offers a sustainable path for empowering the Asnaf community, contributing to both individual empowerment and broader socio-economic development in Malaysia.