A Study on Financial Performance Analysis of a Leading Two-Wheeler Company

ABSTRACT This article investigates the liquidity and profitability analysis of a leading two-wheeler manufacturer through key financial tools. In an industry facing intense competition and evolving consumer trends, the study uses ratio analysis and comparative balance sheets to assess operational efficiency and financial strength. The findings indicate that focused financial analysis can greatly enhance decision-making and corporate resilience. This research emphasizes the role of financial evaluation in strategic planning and business sustainability. INTRODUCTION The Indian automobile sector has historically mirrored the country’s economic performance, with two-wheelers dominating due to affordability and the young population. A leading two- wheeler manufacturer has consistently maintained its strong position in this industry. In a rapidly evolving environment marked by electric mobility and global competition, evaluating the financial performance of firms becomes crucial. This study explores liquidity, profitability, and turnover using systematic financial tools to derive insights for future improvements.