THE IMPACT OF LANDSCAPE NARRATIVE FEATURES IN CHINESE URBAN HERITAGE PARKS ON VISITOR SATISFACTION IN FUYONG CITY, ANHUI PROVINCE, CHINA

In recent years, the number of Chinese visitors in urban heritage parks has been growing, fuelling the rapid development of the heritage site tourism sector. This study explores how landscape narrative features influence visitors’ satisfaction in urban heritage parks to bridge the gap between theoretical and practical research in this field. Taking the visitors of Yingzhou West Lake in Fuyang City, Anhui Province, China, as the research object, a questionnaire survey was used to collect data, verify the influence of landscape narrative features on visitors’ satisfaction, and analyse its mechanism of action. The study constructed a mechanism model of landscape narrative features affecting visitors’ satisfaction and classified the features into three dimensions: physical space, narrative space, and heritage space. The results show that such features significantly positively affect visitors’ satisfaction, and enhancing landscape narrative features can effectively improve visitors’ satisfaction. This study provides important theoretical support for sustainable tourism development in urban heritage parks and proposes practical ideas for tourism management and design practices in heritage sites.